APS, our power company, has us set up to have the most expensive energy to be between noon and 7 pm. This is because energy costs more for them at this time because it is the peak energy usage in the market. It does not cost them nearly as much to provide it outside of these hours because their power plants are working at less than their full capacity. It costs them more in the peak hours because they would either need to invest in more infrastructure to generate more electricity or buy it from somewhere else at a premium because it is likely a peak time there too.
Here is a graph of our recent energy usage. You will see that last Thu, Fri and Mon, our peak energy usage has gone down significantly. Also, the total amount used seems to be about the same.
I am not sure how much we will save, but it seems to be a win-win for us and our power company.
Update 2014-12-01: Here are our savings.
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key words: Super cool, supercool, super-cool, super-cooling